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Bubbly a nightclub thing, says exporter

Around 85 to 90 per cent of champagne drinking in China occurs in nightclubs, according to Bastien Mariani, Bollinger’s export area manager, as quoted by The Drinks Business. Mariani opines that “customers in China in general don’t like champagne. They like to have champagne at parties, though. But they don’t like drinking champagne,” pointing out […]

Around 85 to 90 per cent of champagne drinking in China occurs in nightclubs, according to Bastien Mariani, Bollinger’s export area manager, as quoted by The Drinks Business.
Mariani opines that “customers in China in general don’t like champagne. They like to have champagne at parties, though. But they don’t like drinking champagne,” pointing out the Chinese market is the most challenging for the champagne house.
“The awareness of champagne is still very low. We have to educate before building the brand. I would say China is the most difficult market today, and hopefully in the coming months or years this is going to change,” he told the publication.
The group recently launched its 2007vintage of ‘La Grande Année’, currently available in the MSAR and neighbouring Hong Kong and Macau at Jebsen Fine Wines for HK$990 (US$127/MOP1,020).

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