Giuseppe Zanotti

Essential Macau April | For the love of shoes

One of the best known of Italian shoe brands, Giuseppe Zanotti has counts famous loyal fans like Madonna, Beyoncé, Kylie Minogue and Jennifer Lopez in his legion of ­admirers, all obsessed with the brand’s bold ­unparalleled glamour and sex appeal designs.

Designer Giuseppe Zanotti was born in a small town in Italy near the shoemaking centre of Fellini’s Rimini. Since he was young, the craft ­industry of his hometown laid the foundations of his now blossoming career.

“I was born in a town where everyone was used to the smell of leather,” he says. “Since I was a creative boy, I decided to put my talents and ideas into making shoes.”

Later, he started to work for some small shoe factories as a freelance designer, an initiative that took him to some of the world’s leading fashion houses. During this time, Zanotti ­perfected his craftsmanship, with particular ­emphasis on embroidery.

In the 1980s, Zanotti bought a shoe factory in Italy in order to manufacture his own designs, setting up separate departments producing jewels and heels. In 1994 – presenting his first collection of shoes under his own name in New York – he intrigued the industry with shoes embellished with lustrous jewellery and bold innovations.

“Set up to meet every woman’s footwear needs” is the philosophy of this designer, who accomplishes this in part by using jewels combined with fine embroidery to create feminine heels. Today, the brand – once restricted to ­elegant women’s footwear – also incorporates Zanotti’s hugely popular luxury sneakers. Every Giuseppe Zanotti shoe is a true original, created using time-honoured artisan techniques that ­ensure the highest level of quality.

Come April, shoes fans will be thrilled by the first-to-Macau Giuseppe Zanotti pop-up store featuring signature designs for men, women and children, including sought-after ­collections like the Star Collection and G Heel Collection, and – exclusively for China, Hong Kong and Macau – the fabulous Picard Collection, an elegant array of shoes sporting transparent plexi straps and unique sculpted heels.