A subsidiary of Caesars Entertainment Corporation, Caesars World LLC, has applied for four trademark registrations in the Macau SAR, according to information published in yesterday in the Official Gazette.
In particular, one of the applications made under the brand name ‘Caesars’ covers gaming-related products and services.
These include gaming machines – such as slots, poker, and entertainment gaming machines – gaming equipment and gaming tables of fortune and chance, and games for gaming machines.
The other three – two filed under the brand name ‘Caesars’ and one under ‘Caesars Palace’ – comprise commercial and industrial activities including software for video and computer games and content management systems, in addition to electronic games software for mobile phones and for social networking application and platforms.
The four applications were submitted on June 14.
Nearly a month ago, similar trademark applications for gaming and casino service provision were filed under the brand name ‘Trump’ by DTTM Operations LLC, a company managing trademarks linked to the President of the United States, Donald Trump, Business Daily reported first-hand.
The four applications submitted by DTTM Operations LLC were filed on June 7.
Caesars Entertainment Corporation, based in the American city of Paradise, Nevada, currently owns and operates 47 hotels and casinos in the United States, Canada, the United Kingdom, Egypt, and South Africa through several subsidiaries.
The company has been struggling to balance its accounts for nearly two years and a half, having recently started to emerge from its bankruptcy while proceeding to the reorganisation of its structure by regrouping its casinos and hotels under one roof, Reuters reported.
Caesars is also seeking a new opportunity to enter the Asian gaming market.
Like fellow casino giant Las Vegas Sands, Caesars has recently gone public about its plans to bid for an IR concession in Japan during the public hearings that took place in the country from August 17 to 29, which presented the framework of the Integrated Resort Promotion Bill, Bloomberg reported.
The Las Vegas-based company also held previous investments in Macau.
In 2007, its corporate predecessor, Harrah’s Entertainment, acquired a land plot near the Cotai Strip for a total consideration of US$578 million (MOP4.65 billion) with the ultimate goal of securing a licence to develop and operate a casino-resort, which never materialised, according to previous media reports.
In 2010, the company changed the property name to Caesars Golf, following the corporate name change, San Diego Tribune reported.
It held onto the property until August 2013, when the company sold it to an Asian developer, Pearl Dynasty Investments Ltd., for a total consideration of US$438 million, claiming the proceeds would be used to fund other capital expenditures or repurchase debt obligations, according to a Reuters report. with Nelson Moura