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Incentivized communities

Discounted coupons to stimulate local spending, diversify tourism experience.

Macau Economic Services (DSE) aims to stimulate the development of the local economy and the business environment for local SMEs (small and medium-sized enterprises) as well as diversifying the tourism experience by running ‘Community Consumption Unlimited Fun 2016’, a promotional campaign encouraging spending in local districts. The event is organised by DSE, the Industry and Commerce Federation of Macau Central and Southern District, the Industry and Commerce Federation of the Islands of Macao, and the Industry and Commerce Association of Macau Northern District. The event runs for six months starting from this Saturday, according to yesterday’s press conference. Some 2,000 local businesses have participated in this event, a 20 per cent increase from the previous year, according to Tai Kin Ip, a DSE director attending the press conference. “The event aims to further diversify the city’s economy by promoting community based activities to create business opportunities. It offers local residents and visitors a variety of promotional discounts to encourage their spending in the local districts. Meanwhile, it will help to diversify the tourism experience for visitors,” Secretary for Economy and Finance, Lionel Leong Vai Tac, said during the press conference. “It will help to attract visitors to come to Macau at a different time of the year, not necessarily during the peak holiday season,” Lei Cheok Kuan, president of the Industry and Commerce Federation of Macau Central and Southern District, said. Online promotions Digital promotional coupons will be offered on WeChat as a new feature for this event, seeking to target a wider range of consumers online, the director of DSE explained. In addition, DSE will utilise the marketing facilities from the Macau Trade and Investment Promotion Institute (IPIM) and the Macao Government Tourism Office (MGTO) to further promote the event, the director said. Each district will feature lucky draws, special celebrations and art performances. The consumption carnival will first begin this Saturday in the Islands district, running until October 16. Central and Southern District will run from September 10 to December 31, while the Northern District will run from October 7 to January 6, 2017.