Karl Lagerfeld to launch hotel chain

Fashion designer Karl Lagerfeld is planning to launch his own branded hotel chain, with the first hotel now being built with local casino operator SJM Holdings Ltd. for the latter’s new Cotai project Grand Lisboa Palace, slated to open in 2018. Currently, the Lagerfeld group is ‘in the process of studying other opportunities to open other properties around the world,’ the company said in a statement, quoted by UK newspaper The Guardian.
The agreement between SJM and Karl Lagerfeld was signed in March 2014 and involves building a hotel branded under the designer’s own name in Grand Lisboa Palace. The project is expected to house 270 rooms and suites.
The new Cotai project of SJM, in addition to a Karl Lagerfeld Hotel, will feature a Palazzo Versace Hotel with 270 rooms and suites, as well.