Macau | Birth of the cool, Melco and the way to Japan via Macau

While having been in the Japan race for nearly a decade, with a team stationed in Tokyo, Melco is also building a case for Japan in its home base of Macau

Macau (MNA) – Japan was the word Lawrence Ho Yau Lung, CEO and Chairman of Melco Resorts & Entertainment, chose to open his keynote speech with on the first day of the G2E Asia conference on Tuesday.

Speaking to a crowded room for nearly half an hour, Ho made a case for the company’s genealogy as a daring and cutting edge gaming and hospitality operator which has often taken risks to distinguish itself from competition and cater to “Asian taste.”

“Ten years ago, the industry was lazy and low-tech,” said Mr. Ho, making a claim for Melco’s heavy investments in technology over its several properties in Macau. An approach, he argued, which could also “speak to the hearts and minds of the Asian clients.”

A decade-long effort and vision, Melco’s CEO stated, which have been steadily built into the company’s endeavours to bid for a licence in Japan.

“Why Japan?” he asked rhetorically.

“It is the coolest, most cutting edge place of the whole world,” claimed the CEO, and “we are the most fun.”

While having been in the Japan race for nearly a decade, with a team stationed in Tokyo, Melco is also building a case for Japan in its home base of Macau.

Morpheus, a sophisticated architectural statement Melco is making in Cotai will be Japan themed.

To be unveiled this afternoon in a presentation by Mr. Ho at City of Dreams – another property in the group – the project designed by Zaha Hadid’soffice will offer a series of services crafted in the Japanese mould of fine dining, décor and relaxation – “Even my favourite Japanese toilets,” the CEO said to the amusement of the audience.

“All stepping stones to Japan,” said Ho, more composedly this time, revealing what he claims to be his vision for a bid sold as the bid of the century.

Melco’s “newest venture,” Morpheus, is thus “way more than just a building,” claimed Mr. Ho.

The “ultra sleek cool modern” tower, which will accommodate 772 guest rooms, will be “a landmark for Macau, an icon for Asia,” stated Melco’s chairman.

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