Macau | Harnessing big data to forecast visitor flows during Spring Festival - MGTO

The Macao Government Tourism Office is gearing up for the Spring Festival golden week, from February 4 to 10, by using big data to forecast visitor flow for the first time, according to a release by the Office on Thursday

Macau (MNA) – As the Chinese New Year (CNY) approaches, the Macao Government Tourism Office (MGTO) is gearing up for the Spring Festival golden week, from February 4 to 10, by using big data to forecast visitor flow for the first time, according to a release by the Office on Thursday.

Visitor flows will be monitored at tourist districts and congested locations for internal testing during the golden week, so that accurate reference data can be delivered in the future after the project to facilitate visitor flow diversion is officially launched.

Meanwhile, the release also states that MGTO’s online platforms will not only indicate provisional statistics during the golden week for the public’s reference but also show room rates of local hotels and guest houses in all room categories.

MGTO will use smart technology to divert visitor flows by receiving information from the Public Security Police Force (CPSP) and sending a mobile text notification to visitors, advising them to avoid going to congested areas at that moment.

Between February 2 and 10, MGTO staff will be placed at 10 tourist locations to provide visitors with tourism information and guidance while also attempting to minimise their impact on traffic conditions and neighbourhoods near popular tourist sites.

Visitors and residents alike can also make use of real-time passenger flows at the Outer Harbour Ferry Terminal or the Border Gate by utilising the CPSP’s website.

The president of the Macau Travel Industry Council, Andy Wu Keng Kuong, told Macau News Agency (MNA) that there is an estimated increase of 10 per cent year-on-year of visitors coming to Macau for the CNY period.

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