Macau (MNA) – Intercontinental Hotels Group (IHG) has registered trademarks for its new upscale boutique hotel brand, voco, according to a dispatch in the Official Gazette on Wednesday.
According to a release from IHG from the brand launched in June 2018, the voco brand will work with ‘individual and locally-branded hotels’, with the company also promising that hotels under the brand will provide guests with a ‘locally-influenced treat’ upon check-in.
Macau News Agency (MNA) has contacted IHG regarding the potential local partners and time of launch for the hotel brand, with a representative saying that plans to open in Macau have “not yet been confirmed.”
IHG expects to open 200 voco hotels in the next ten years, with the first hotel under the brand outside Europe to be opened as the Watermark Hotel & Spa Gold Coast, Surfers Paradise, Australia, in late 2018.
“We’ll work with owners of attractive properties, who appreciate the power and expertise that a global business can bring to the table. Guests will be able to enjoy the appeal of a more individual hotel, alongside the reassurance of a name above the door that they trust. The versatility of the brand, means a voco hotel can retain and celebrate all of the elements that make that existing hotel successful,” Keith Barr, the Chief Executive Officer of IHG is quoted as saying in the release.
IHG is the world’s top hotel company by the number of rooms and operates the Venetian and The Palazzo, which are resorts owned by Las Vegas Sands Corp.
In addition, IHG owns the Holiday Inn and Crowne Plaza brands, which also have operations in Macau.
(Image credit: Intercontinental Hotels Group)