Macau (MNA) – The Tourism Federation of Cities in Guangdong, Hong Kong and Macao Bay Area holds a foundational ceremony on Tuesday, just a day after its first Members Assembly in Hengqin approved its articles and declare its intention to ‘join hands to forge a world-class travel destination.’
The Federation will try to create a ‘new tourism benchmark as a world-class bay area, creating a strong momentum for the tourism development of the entire region of Guangdong, Hong Kong and Macau and the national tourism development,’ an official note explains.
According to official information, the intention of the new institution is to co-operate in tourism in order ‘to put the Framework Agreement on Deepening Guangdong-Hong Kong-Macao Co-operation in the Development of the Bay Area into implementation and together build a quality living circle ideal for inhabitation, work and travel.’
The Federation declares it intends to foster ‘communication and co-operation among members through resource integration, image promotion, collaborative marketing and other means based upon the principle of ‘concerted development, joint branding and market sharing’.’
The Federation embraces the cities of Guangzhou, Shenzhen, Zhuhai, Foshan, Huizhou, Dongguan, Zhongshan, Jiangmen, Zhaoqing, Hong Kong and Macau.
The regional headquarters hosting the Secretariat of the Federation will be located at the Tourism Administration of Guangdong Province.
The Tourism Administration of Guangzhou Municipality will be the first rotating chairman.
According to the communiqué, the Director General of the Department of Affairs on Tourism of Hong Kong, Macau and Taiwan of China National Tourism Administration (CNTA), Li Yaying, encouraged the new institution to take concrete action by enhancing policy alignment, launching new collaborative projects, developing new features, integrating regional tourism resources and jointly tapping into different tourism markets.
The formation of the Tourism Federation of Cities in Guangdong, Hong Kong and Macao Bay Area is led by the Tourism Administration of Guangdong Province, Tourism Commission of the Government of the Hong Kong Special Administrative Region and Macao Government Tourism Office under the guidance of the China National Tourism Administration, according to a communiqué by the Macao Government Tourism Office (MGTO).
MGTO Director Maria Helena de Senna Fernandes attended the foundational session on Monday.