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The Magazine
| Macau Business (MB) is a glossy, 4-colour monthly magazine published in A4 format. It is the first local English-language publication to focus on the city’s business and political scenes, as well as the broader regional economy. It benefits from the insight of – and collaboration between – local journalists, analysts, economists, academics, lawyers and policymakers, as well as those in Hong Kong, Shanghai, Guangzhou, Shenzhen, Europe and the United States. Interviews, news reports, up-to-date profiles of noted entrepreneurs and incisive information are provided by a team of seasoned, well- established journalists and writers based in Macau and Hong Kong. Besides topical and timely articles on local and regional economic, financial and entrepreneurial matters, within the span of about 120 pages each issue, MB also publishes comprehensive analyses, case studies and opinion polls conducted by renowned universities and institutions. The magazine also offers coverage in an ‘insider’ format for advertisers and in the special advertising sections which are of general interest to our readers. We fully expect Macau Business’ advertising sections to grow as companies, governmental departments, banking and financial institutions, along with commercial and industrial associations disclose pertinently vital information on the development of the SAR’s different economic sectors. Simultaneously, we maintain a website at www.macaubusiness.com. This site, according to search engine results (from Google, Yahoo, MSN and Lycos), is consistently rated at the top in terms of the number of visitors (over seven million). |
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| Distribution | ||||||
| Macau Business is available by subscription and is sold at bookstores, newsstands and convenience stores in Macau and Hong Kong. Its fast growing overseas subscriptions cover Japan, Australia, Taiwan, Singapore, Canada and USA. | ||||||
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25%
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Newsstands & bookstores in Macau | |||||
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10%
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Bookstores in Hong Kong | |||||
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20%
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Subscribers both locally and worldwide* | |||||
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38%
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Hotels, airports, air carriers and ferries | |||||
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7%
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Fairs and local associations and institutions | |||||
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* Western Europe 4.9%, Hong Kong SAR 13.3%, |
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| see Media Kit to see the distribution network in Macau and Hong Kong | ||||||
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| Readership | ||||||
| Since it was launched in May 2004, Macau Business has grown 800% with its circulation reaching 20,000 copies. The majority of our readers are male (60%), aged between 30-45 years; they are high-income individuals from business, finance, gaming and property backgrounds who are researchers, bankers, lawyers, investors, CEOs, MDs, ITs, Purchase Officers, Journalists and Media staffs. |
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| see Media Kit to see Demographic data from the Readers Survey | ||||||
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