She doesn’t have a wrinkle, and yet this year, Barbie is turning 60. Behind the scenes at the Mattel Studios in Los Angeles, designers are working hard to keep the famous doll a popular toy. But with sales falling 18% this year amid stiff competition from video games and virtual reality, the question is whether Barbie needs more than just a makeover.
MBtv: Barbie turns 60, and is still going strong
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