Banyan Tree Macau does not want to be just another five-star hotel. The property at Galaxy Macau is presenting itself as an urban resort, in the hope of attracting guests to stay longer.

So far, the formula is working, attracting longer staying guests, less than half of which are gamblers, Banyan Tree Macau general manager, Rudy Oretti, told Macau Business.

“We are experiencing guests that stay for a number of days,” he says, adding that the property is already “getting a strong repeat factor”.

The strength of the public’s response to the resort’s opening caught management by surprise. Occupancies are over 90 percent, he says.

“Looking at the first few months of the next year, demand looks very strong and encouraging.”

Read the full version of this article in the December issue of Macau Business magazine, now available at selected newsstand outlets in Macau, Hong Kong bookshops, by subscription and at partner hotels, restaurants, airlines and ferry carriers in Macau.