Essential Macau, a new glossy magazine dedicated to the world of high-end shopping and leisure, is set to launch this month. The bimonthly publication, in Chinese and English, will focus on the best things in life, presenting readers with an informed and beautifully illustrated insight into the world of luxury.

The new title caters to the very top end of the tourist market and the most affluent residents of Macau looking for the latest offerings on the luxury market. From fashion, jewellery and watches to gourmet cuisine, travel, art and Macau high society, Essential Macau will showcase the finest choices available to those of discerning taste, both in town and around the world.

The new publication is produced by De Ficção Multimedia Projects, the publisher of Macau Business, in partnership with the Portuguese company Open Media.

Open Media is one of Portugal’s leading publishers of luxury lifestyle magazines, managing several regional editions of its Essential stable of titles. The company has considerable experience in publishing internationally, with titles for the Scandinavian, Russian, and British and Irish markets.

“As the city has boomed and matured into one of the world’s most sophisticated leisure destinations, a growing number of tourists are looking for exclusive products and services when they come here,” says Paulo A. Azevedo, the publisher of Essential Macau.

“At the same time, locals have seen their earnings go up dramatically and are eager to get a taste of the luxury lifestyle. Essential Macau will cater to both these publics, showing them the best the world has to offer.”

Essential Macau is produced to the very highest international standards, with stunning high-quality photography, chic design and prime materials, creating a true object of desire.

Besides being available at selected newsstands and bookshops, the magazine will be on offer at luxury hotels, mainly in Macau but also in Hong Kong and in the mainland. It can also be found in the executive class or business-class accommodation of airlines and ferry operators, and at the finest restaurants, spas, golf clubs and luxury boutiques.