More and more hotel-casinos in Macau are following the Las Vegas example and taking advantage of their pools to host pool parties.

Pool parties are profitable, operators say, and are a good way to attract different, younger patrons, Macau Business reports in its July issue.

Even though some of the pool partygoers also gamble, Desmond Lam Chee Shiong, an expert on Chinese gambling psychology at the University of Macau, says these events are not meant to appeal to traditional hardcore gamblers.

“It provides an additional experience for visitors to Macau, and that is always good for the issue of entertainment diversity. I think they only have limited spillover effect on gaming revenue,” Mr Lam says.

Read the full version of this article in the July issue of Macau Business magazine, now available at selected newsstand outlets in Macau, Hong Kong bookshops, by subscription and at partner hotels, restaurants, airlines and ferry carriers in Macau.