Banyan Tree Macau does not want to be just another five-star hotel. The property at Galaxy Macau is presenting itself as an urban resort, in the hope of attracting guests to stay longer.
The idea of an urban resort is still relatively new to the Banyan Tree Group. It opened its first such property in Bangkok in 2002.
“The urban resort concept is borne out of almost a necessity for international travellers who are time-poor and don’t have an opportunity to enjoy the usual five to 10 days holiday in Phuket or Bali but are looking for aspects of a popular holiday in a resort destination in a city,” says Banyan Tree Macau general manager, Rudy Oretti.
Read the full version of this article in the December issue of Macau Business magazine, now available at selected newsstand outlets in Macau, Hong Kong bookshops, by subscription and at partner hotels, restaurants, airlines and ferry carriers in Macau.
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