The American gaming and machine manufacturer has filed for the protection of new brands in the MSAR, having previously announced an agreement with a Google-owned company to enhance API performance
Las Vegas-based Bally Gaming Inc., a subsidiary of Scientific Games, has filed for five trademark registrations, a dispatch in the Official Gazette revealed yesterday.
Bally is seeking commercial protection for services that include computer software and firmware for gaming on any computerised platform, including dedicated gaming consoles, video slot machines, reel slot machines and video lottery terminals, under five brand names; namely, Girl’s Best Friend, Bright lights, Silk Moon, Top up, and节节高.
Headquartered in Las Vegas, Bally’s parent company, Scientific Games, provides end-to-end gaming and lottery solutions, including table games and instant ticket games, as well as products, services and content for gaming, lottery and interactive markets.
The manufacturer of gaming systems and equipment for casinos has two office representations in Macau.
Scientific Games completed the merger with Bally Technologies, Inc. in November 2014, for a total consideration of US$5.1 billion (MOP41.04 billion).
Improving casino portfolio management
Scientific Games announced earlier this week that it is expanding the portfolio of casino management technology solutions for the gaming industry, having signed an agreement with Apigee, a subsidiary of Google, to use its full lifecycle application programming interface (API) management platform in its solutions portfolio.
According to a filing of the company with NASDAQ from October 16, the agreement will enable Scientific Games to design, secure, deploy, monitor, and scale APIs by deploying Apigee API management software in its suite of casino and slot management systems solutions.
‘The Apigee API platform will help us to open up the door for more flexibility in working with third-party providers, enabling smoother integration and better security between our systems’ products and third-party products,’ said the Senior Vice President of Gaming Systems for Scientific Games, Catherine Burns, in the filing.
Apigee delivers an intelligent API platform that allows companies to securely share services and data to provide connected digital experiences.
Founded in 2004, Apigee was acquired by Google in 2016.
