Sublime Elegance

Chopard has helped the Cannes Film Festival glitter more brightly with a very special jewellery collection since 2007


By: Cátia Matos


Chopard and the Cannes Film Festival have enjoyed a long relationship. For 20 years, the Swiss jewellery brand has been the official partner and creator of the event’s award, the famous Palme d’Or. In 2007, the prestigious brand decided to deepen its stamp on the festival through the launch of the first Red Carpet Collection, and since then, it has presented a new edition every year.

For the 71st Festival de Cannes, which took place between 8-19 May, the co-president and creative director of the maison, Caroline Scheufele, drew inspiration from her world travels and all the details of each destination, from architecture to art, literature to film. The result translates into 71 pieces (the same number as the edition of the event), which are a true anthem to elegance and femininity.

One of the star pieces of this collection, and entirely inspired by nature, is the platinum necklace adorned with 17 rare emeralds and complemented by diamonds. The set also includes earrings comprising two emeralds, two pear-cut diamonds and two round diamonds.

Under the influence of the Far East, the white gold and titanium choker comprises tanzanites, pink and yellow sapphires, and diamonds.

“The Great Gatsby” is also a source of inspiration for this collection. The choker necklace in 18kt white gold, white diamond ‘lacework’ and a cascade of brown diamonds is a reference to the famous novel by Francis Scott Fitzgerald.

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