What’s our slogan?

Macau should not only be the glob­al destination for tourists desiring world class en­tertainment, dining and shopping but a cultural infusion experience; and not limit itself to being just the helmsman of Asian gaming. The call to visit our city is not reaching the Western Hemisphere like it could in the future. For the past decade Western travellers desire what Macau can offer them, but they travel to Las Vegas, Monaco, and Atlantic City anyway. Macau is not on the radar outside of Asia and it should be. Tourists travel to Las Vegas from all over the globe to watch a live show on the Strip, conduct business, and visit famous restaurants and nightclubs. Interestingly, some tourists will spend an entire week in Las Vegas and barely put one coin in a slot machine. Macau can absolutely have this niche in the tourism market but the question is: ‘How do we make them come to us?’
I believe that the marketing strategies of the Macau casinos and Tourism Office have focused solely on the Asian market and historically this has made sense. Now, however; with the Macau Government and the community’s fervent desire to change the Macau brand I think our fine city is missing the boat.
In 2003, the Las Vegas Tourism Board launched the iconic ‘What Happens in Vegas, Stays in Vegas’ line, the brainchild of R&R Partners who, after an extensive case study, identified that ‘the emotional bond between Las Vegas and its customers was freedom. Freedom to do things, see things, eat things, wear things, feel things. In short, the freedom to be someone we couldn’t be at home… And freedom from whatever we wanted to leave behind in our daily lives.’
Isn’t this what we want for our city?
To provide tourists with an emotional connection to visit our city once, and then frequently for the rest of their lives? We want our city to be the destination for Western and Asian tourists alike, dazzling visitors with our rich culture infused with Chinese and Portuguese traditions paired with the excitement and fantasy that our gaming establishments promise.
I think it’s time that we, Macau, call the world to our city through a major citywide marketing campaign that promotes all of what our city has to offer – and I think we should start today.