Amazon launches IP Accelerator in Europe to help small businesses protect brands

Amazon on Wednesday launched Intellectual Property Accelerator (IP Accelerator) in Europe to help small businesses protect their brands and tackle counterfeit.

According to the company’s announcement, the IP Accelerator is being launched in France, Germany, Italy, Spain, Netherlands and the United Kingdom, making it easier and more cost-effective for small and medium-sized businesses (SMBs) to obtain trademarks, protect their brands and tackle counterfeit goods.

IP Accelerator, which is available to any brand selling in Amazon’s stores, connects entrepreneurs directly with a curated network of European law firms with expertise in IP rights. SMBs can also seek general IP advice from these law firms as their brands and businesses grow.

More than 100 trademark experts across Europe have signed up for the program, the company said.

“As part of our broader commitment to supporting small businesses, we have set up IP Accelerator to make the IP registration process as easy and as affordable as possible for entrepreneurs in the early days of their businesses,” said Francois Saugier, Amazon’s Vice President for EU Seller Services.

IP Accelerator was launched in the United States in 2019. Since the launch, Amazon has connected SMBs with participating IP law firms, resulting in 6,000 trademark applications submitted to the U.S. Patent and Trademark Office.