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David Beckham applies for local trademark protection

The business vehicle of former football player David Beckham has applied for brand trademark protection in Macau, a dispatch published today (Wednesday) at the Official Gazette shows.

DB Ventures Ltd., a London based private limited company responsible for the commercialisation of the ex-Manchester United and England captain’s brand, has made two trademark protection requests for different classes of products.

One of the requests involves several sport equipment and personal use items, such as leather bags, wallets, backpacks and other items, with the second request involving hotel and food & beverage services.

According to local law, a period of two months from the date of publication of trademark application notice in the Official Gazette follows for lodging objections.

The English player’s personal has for been long been associated with Sands China in the SAR as brand ambassador since 2013, and has been in center stage for the gaming operator’s US$2 billion (MOP16 billion) redevelopment of the Sands Cotai Central property into The Londoner.

The first phase of the development is due to open in early February and will include The Londoner Hotel, the Crystal Palace atrium, several dining options and other interactive London-themed attractions.

The Londoner Hotel will have 600 luxury suites, with the top two floors to be made up of the 14 “Suites by David Beckham” said to be available later in 2021and with the sports celebrity reportedly having worked with London interior design firm David Collins Studio on the project.

The Suites by David Beckham – ranging from 113 to 298 square meters – are being advertised as “capturing the essence of a high-end London homestead”.

The football player has also featured in most of the property’s campaign ‘Bringing The Best of London to Macao’ promotional material.

According to its latest financial report, as of the end of 2018 DB Ventures Ltd. generated some 11.4 million pounds in net profit.