Palazzo Venezia and Castel Sant’Angelo present Bvlgari, la storia, il sogno, an exhibition that looks back at a century of the prestigious Italian house
By Cátia Matos
Founded in Rome in 1884, Bulgari quickly became one of the most iconic brands of excellence in the world and one of the symbols of the Italian School style of jewellery. Savoir-faire, creativity, tradition and innovation are some of the qualities that ensure it stays at the forefront of an increasingly competitive industry.
As a way to honour its success story, the Polo Museale del Lazio, in partnership with Bulgari, organised the exhibition Bvlgari. La storia, il sogno (Bvlgari. The story, the dream), which reveals the history of the Italian house since its foundation until the early 1990s.
Family occasions, sales strategies and creative intuitions are some of the themes of this exhibit, which also displays jewellery and creations from private collections, such as those of Elizabeth Taylor, Gina Lollobrigida, Ingrid Bergman, Anna Magnani and Audrey Hepburn. Haute couture dresses belonging to the collection of Cecilia Matteucci Lavarini can also be seen in this exhibition.
“This is a unique chance to rediscover Bulgari’s history and creativity (…). The talent, passion and ability to capture the spirit of the time possessed by the company founder Sotirio Bulgari and subsequent generations of his family have shaped the history of jewellery in general,” said the CEO of the Bulgari group, Christophe Babin.
Curated by Chiara Ottaviano, historian and sociologist of mass communication, the exhibit runs until November 3 at Palazzo Venezia and Castel Sant’Angelo in Rome.
“Bvlgari, la storia, il sogno”
Lungotevere Castello, 50
Via del Plebiscito, 118