Hard Rock Hotel goes pink

Hard Rock Hotel, at City of Dreams, is joining Hard Rock International’s ‘Pinktober’ philanthropic effort to raise money for breast cancer research and awareness. Throughout the month of October 2010, ‘Get into Bed for a Cure’ rooms at Hard Rock Hotel will be outfitted with pink sheets and a limited-edition ‘Pinktober’ 2010 pin and lanyard set provided to guests staying in the ‘pink room’ as turndown gifts. Hard Rock Hotel is donating 25 percent of its proceeds from the ‘Get into Bed for a Cure’ program and a portion of the proceeds from the sale of ‘Pinktober’ 2010 merchandise to a registered Macau charitable organization, Organization for Oncology and Translational Research (OOTR) for local breast cancer research and organizing breast cancer awareness related activities in Macau.