Heeding the cal

Global Gaming Expo (G2E) Asia has announced that it will host a pavilion for Nightlife, as the result of a partnership with Macau International Clubbing Show (MICS). The exhibition will take place at The Venetian Macao from May 19 to 21.
The next edition of G2E is going to be more focused on the non-gaming sector than in previous years, following the recent trend of the Macau gaming industry.
“Entertainment has become an increasingly significant feature in the gaming industry. This is the first year G2E Asia is bringing suppliers and high profile brands from the international clubbing scene to the gaming industry”, said Josephine Lee, senior vice president of Reed Exhibitions, the organiser of the exhibition in partnership with the American Gaming Association.
The Macau International Clubbing Show (MICE), featuring bar equipment, sound and light, event management, design, beverages and new technologies, has participants from 31 countries.
Conferences on how the DJ profession has been evolving, and how social media such as Facebook has become the core of communication for nightlife establishments, and what will equip clubs of tomorrow will take place during the expo.
Reed Exhibition Senior Marketing Director, Lisa Moi, also told Business Daily that this year’s highlights include iGaming, where 20 iGaming exhibitors will be presented and a summit on the topic will be held on 21 May.
In the IT and business solutions sector, some internationally acclaimed brands, such as IBM will also be joining, with One2One summit, where suppliers will be connected with pre-qualified key purchasing decision makers in the region, considered to help with accelerating sales by shortening the sales cycle and an effective way of building business relationships.
Ms. Moi added that another highlight of this year’s event is the All Asia Dealer’s Championship, where croupiers will showcase their talents and skills and share their experiences with their peers from other Asian jurisdictions. The event aims to encourage the front staff of the industry and foster their career development.
In addition, an Asia Lottery Forum covering issues of the lottery industry in Asia will be held. A pavilion dedicated to Macau companies is also designed for local brands to showcase them to G2E Asia buyers, who comprise more than 70 per cent of international visitors.
Data provided by the organiser also shows that from 2013 to 2014 the number of attendees at G2E Asia jumped 36 per cent from 6,074 to 8,233.
At the same time, the number of exhibitors increased 13 per cent from 141 to 160.