IFT students design extreme sports centre

IFT Tourism Retail and Marketing Management students completed a visual merchandising and store design project which helped the Macau Outdoor Activity Promotion Association (MOAPA) identify business opportunities, developing a business model as well as designing an ‘extreme sports centre’ in Macao. Via this project, students engaged in research leading to the development of a mood-board to stimulate the development of concepts and business models. Subsequently, students used floor planning, 3D modelling as well as graphics programmes to turn their ideas into professional illustrations as well as videos for their final presentation. The students said it was an excellent way to build a stronger link with the industry by offering support to local non-profit organisations.