Macau (MNA) – Sustainability and green policies are a factor considered by visitors when deciding to come back to Macau, research by academics Glenn McCartney and Venus Meng Wai Leong shows.
The report findings indicate that delegates attending a trade show in Macau considered ‘green practices … would influence their revisit decision and provide positive word-of-mouth referral.’
The research ‘identifies that integrating green and responsible actions could be key influencers’.
‘Macao’s meetings, incentive travel, conventions, and exhibitions industry remains entrenched and underdeveloped vastly eclipsed by its gaming industry with increasing sentiment from the Chinese authorities for Macau to diversify tourism,’ the research estates.
Glenn McCartney, Associate Professor in International Integrated Resort Management, in the Faculty of Business Administration at the University of Macau says that ‘this research reaffirms my previous research on Macau’s casino industry that diversification remains challenged.’
Mr. McCartney also says that the research ‘reveals the growing importance of having responsible environmental measures being in place.’
The full title of the report is ‘An examination of the impact of green impressions by delegates toward a trade show.’
Venus Meng Wai Leong is an Administrative Assistant, in the Faculty of Science and Technology, at the University of Macau.