Macau | Young prefer Melco – Bernstein

Macau (MNA) – A survey showing customer preferences structured according to age showed that Melco is the selected choice among young tourists aged between 21 and 29. The Bernstein 2017 China Premium Consumer Usage & Attitudes poll also indicates that Wynn was the top choice for people over 40 years old.

‘Melco has on average the youngest demographic in Macau, which we think bodes well for future growth opportunities. Generally, their properties, both City of Dreams and Studio City, appeal to a more cosmopolitan type of customer and younger customer,’ Bernstein says.

The research shows that 76 per cent of those who prefer Melco properties are under 39, and 38 per cent of them are under 29 years old. On the other hand, 58 per cent of those who prefer Wynn are aged over 40.