Melco Star Macau Youth Talent Competition generates patriotism in local youth through enhanced Chinese culture awareness and education
As part of Melco Resorts & Entertainment’s ‘Splendors of China’ national education learning program, and in efforts to inculcate patriotism through enhancing awareness and education on Chinese culture for youth in Macau, Melco and the National Conditions Education (Macau) Association co-hosted the Second Melco Star Youth Talent Competition Finals. The competition resulted in approximately 900 students from 55 schools and arts institutions, bringing 142 Chinese cultural arts performances in acts including dance, songs and recitals. A total of 26 finalists showcased their talent last week at Studio City.
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During the event, Melco Chairman & CEO Mr. Lawrence Ho said, “Melco is committed to promoting national pride through education and awareness through our ‘Splendors of China’ initiative. We thank the National Conditions Education (Macau) Association on the co-organization of this event to foster awareness, appreciation and pride in the young people of Macau through cultural performance competitions. Congratulations to all contestants for their hard work and impressive performances showcasing their talents.”
Mr. Jack Wang, President of National Conditions Education Association (Macau), said at the event, “It has been more than 20 years since Macau was returned to the Motherland, and a great number of bright young talents have been nurtured under the system of ‘One Country, Two Systems’ and ‘the People of Macau Governing Macau’. We hope that the ‘Melco Star Macau Youth Talent Competition’ can be an artistic stage that carries the wishes and dreams of the new generation. I would like to thank the Macau Liaison Office and the Macau government for their care and guidance, as well as the efforts made towards youth development in Macau from Melco and Mr. Lawrence Ho. Thank you also to the principals, teachers and parents of the participating schools for their active support for the event and the wonderful performance of the contestants.”
Guests of Honor included Mr. Tian Xiaoping, Deputy Director-General of the Department of Publicity and Culture of the Liaison Office of the Central People’s Government in the Macau SAR; Ms. Leong Wai Man, Director of Cultural Affairs Bureau of the Macau SAR; Mr. Gao Yuan, Head of the Department of Public Diplomacy and Information of the Office of the Commissioner of the Ministry of Foreign Affairs of the PRC in the Macau SAR; Mr. Au Weng Chi, Committee Member of Macau Foundation Executive Committee; Ms. Lam Tong Hou, Head of Public Relations Division of the Macau Government Tourism Office of the Macau SAR; Mr. Leong I On, Head of the Division of Secondary Education of the Education and Youth Development Bureau of the Macau SAR; Mr. Lao Ngai Leong, Macau Deputy of the National People’s Congress and the Head of the Macao Delegation; Mr. Zhu Shou Tong, Director of the Center for Chinese History and Culture, University of Macau; and Mr. Zheng Hong Guang, Chairman of The Chinese Educators Association of Macau.
The event was attended by co-hosts Dr. Kent Wong, Chief Advisor of Melco Resorts & Entertainment and Mr. Jack Wang, President of National Conditions Education Association (Macau).
Launched in 2016, Melco’s ‘Splendors of China’ nationalistic learning program endeavors to create national pride by educating China’s cultural heritage, economic policies, social systems and values to colleagues and the community. The ‘Splendors of China Passport Program’ has recorded over 8,300 management and non-management colleagues. A post-event survey found 98% of participants felt prouder of China’s culture and would like to learn more on China’s history and culture in the future because of the program.
The ‘Splendors of China Passport Program’ is a comprehensive program comprising mandatory courses on Chinese culture and history; elective courses on cultural aspects of understanding China; visits to exhibitions related to national education and events such as Chinese knowledge competitions and Chinese cultural youth talent shows. Upon completion of the program, colleagues will be eligible for entry to a prize draw for a sponsored trip to experience red tourism.
The Melco ‘Splendors of China’ learning program is delivered through a systematic framework. Activities are based on four main categories including the ‘Splendors of China Passport Program’, Youth & Culture, National Education Forums and In-depth Studies. It provides comprehensive knowledge about China through promoting Chinese cultural heritage, economic policies, social systems and values whilst cultivating nationalism and patriotism.
