Only one in four hotels in Portugal said they have reservations for the summer this year, according to a survey supported by the Hotel Industry Association of Portugal (AHP) of its members, released on Wednesday.
According to the president of AHP, Cristina Siza Vieira, who presented the survey “Balance 2020 & Outlook 2021”, despite seeing some movement in hotel reservations, they are ‘discouraging, with only about 25% of respondents showing bookings for that time.
Thus, for July, only 23% of respondents said they had already registered reservations, for August 24% and for September 25%.
“We have a huge job ahead of us here and note the risk that they are also refundable reservations,” she stressed.
According to data collected by AHP, in 2020, the hotel industry recorded an average occupancy rate of 26% and an average price per room of €86.
The losses were significant, with 69% less accommodation revenue and 73% less total revenue in hotels.
The Alentejo was the best performing region last year, while the Azores suffered the most from the effects of the pandemic.
Last year, almost half (48%) of bookings in hotels were cancelled and 61% of reservations were refunded.
The survey was carried out between 4 and 28 February, by the AHP Office of Studies and Statistics, among the tourist resorts associated and members of the AHP Tourism Monitors, from all regions of the country.