Despite living through strenuous times, Macao continues to strive to develop its place as a world centre of tourism and leisure. That is why the 8th edition of the Macao International Travel (Industry) Expo (MITE) will take place, as promised, from November 6 to 8 at its usual venue, Cotai Expo’s halls E and D at The Venetian Macao.
The event had its beginning in 2013 and was first organised by the Macao Government Tourism Office (MGTO) in 2016 with the aim of creating a professional and international expo and a trade fair for tourism products of great influence.
This edition of MITE is supported by the Ministry of Culture and Tourism of the People’s Republic of China, organised by MGTO and coordinated by Macau Travel Agency Association. For the first time ever, the Expo will bring together both physical and virtual exhibitions in cloud series. Another innovation is the debut of the Pavilion of Macao’s Distinctive Shops, in an effort to bolster Macao’s tourism industry and help create a true economic revival in the sector.
Against the odds
In the words of MGTO’s Director Senna Fernandes, Macao aims to become , among other things, a “commercial and trade cooperation service platform between China and Portuguese-speaking countries”, as well as an “exchange and cooperation base where Chinese culture prevails and different cultures flourish in harmony”. She added that “Macao also actively participates in the development across the Guangdong-Hong Kong-Macao Greater Bay Area and aligns its progress with the national development. Against the backdrop of the global COVID-19 pandemic and its great impact on Macao’s tourism industry in 2020, the Expo will be dedicated to a diverse program comprising 6 major highlights, supporting Macao’s tourism industry in spurring economic revival in the sector.”
An incredible 22,000 square meters will be dedicated to the fair, accommodating over 660 booths. Although 2020 has been a challenging year for the sector— as of 27 October— around 350 exhibitors mainly from Mainland and Macao had registered for the physical exhibition while some 50 exhibitors are lined up for the virtual exhibition on the cloud, showcasing the industry’s impressive confidence in the event.
For an invigorated industry
A new reality forces ingenuity and innovation, that is why, and for the first time, there will be both physical and cloud participants, promoting the exchange of ideas and a win-win situations for all involved. The event promises to promote the tourism industry at the same time as it helps foster Macao as a world centre of tourism and leisure, through 6 major highlights:
Local and Mainland tour products for sale
Because the organisers take their pledge of helping the city’s tourism industry gain a new momentum seriously, the exhibition stand charge of all local exhibitors will be exempted this year. Over 130 local exhibitors are joining the Expo, 1.2 times more than that of last edition. Similarly, The Macao Street Zone will feature over 200 exhibition booths encompassing 1.6 times more than last year, proving the initiative’s success. Local exhibitors will showcase new travel products including local and Mainland tours, while the Expo will roll out an unique lucky draw Touring Macao with MAK MAK.
Innovative and interactive confluence of virtual “Cloud” series and physical exhibitions
As mentioned, one of this year’s highlight is the fact that he Expo will bring together the physical and virtual exhibitions in a series of Cloud events, namely: Cloud B2B, Cloud Promotion, Cloud Contract Signing, Cloud Live Broadcast just to name a few. For the Cloud B2B alone, the organisers have managed to gather around 50 international hosted buyers for virtual business appointments with on-site exhibitors. At the same time, 28 local industry exhibitors have registered for the Trade Gathering – Tourism Business Exchange Session allowing about 200 overseas professional buyers to connect online, providing a unique opportunity for local industry operators to develop new itineraries across Macao and other destinations.
Zeroing in on tourism cooperation and product development in the Greater Bay Area
The Greater Bay Area will be one of the focal points, with a portion of the exhibition area dedicated to the Greater Bay Area Tourism Street, where over 70 businesses from all across the region will mark their presence showcasing an array of souvenirs and products online and offline panel discussions will be held by the Alliance for Developing Macao into the Guangdong-Hong Kong-Macao Greater Bay Area Tourism Education and Training Base, processing visitors and participants healthy and interesting debates under the theme New retail, new service concept, new opportunities a part of the Greater Bay Area Tourism Forum Series.
Showcasing Portuguese-speaking countries as a Sino-Portuguese exchange platform
Another of the attractions this year will be the Pavilion of Portuguese-speaking Countries Products, organised by The Macao Trade and Investment Promotion Institute (IPIM). The pavilion will occupy two zones the Exhibition area for Investment and Business Environment and MICE Industry of Macao and the Exhibition area for Macao Enterprises, the idea being that of promoting Macao’s business environment, IPIM’s services as well as Portuguese-speaking countries cultures and heritage.
Community Cultural Creative Achievement and MAK MAK Pavilion
The artistic side of the city will also have its own space! The Community Cultural Creative Achievement Exhibition zone will be launched in partnership with Cultural Industry Fund to help an array of specialised shops in the different communities to foment their business through creative design. The creative MAK MAK Pavilion, inspired by the MGTO mascot, will provide custom-built booths to allow local small and medium enterprises to sell their subsidized MAK MAK-themed souvenirs.
Brand stories of distinctive shops
The distinctive shops are local retail stores or catering establishments which help disseminate the unique character of the city and the diversity of local communities, this distinction is bestowed by the Economic Bureau. As such The Pavilion of Distinctive Shops will showcase 16 distinctive shops allowing visitors to have a first-hand experience of the unique products. From traditional skills carried on by these shops, to the possibility of checking in on social media at the booths, the experience promises to be fun!
If these were not reason enough to visit the 8th Macao International Travel (Industry) Expo, there is also a “Food Pavilion” where local signature delicacies are sold, elevating Macao’s reputation as a Creative City of Gastronomy. Foodies and gourmands will surely rejoice.
This is a sponsored feature