Tourism authorities partners with Big Six and mainland tech groups for Hangzhou promotional event

Local tourism authorities partner with all six gaming operators and Chinese social media groups WeChat, Weibo, Xiaohongshu and Douyin for a Macao Week roadshow held in Hangzhou aimed at promoting the SAR as a safe destination for mainland travellers.

The has invited invite 11 travel/gourmet KOLs and anchors to conduct 12 live streams in an event inaugurated today, with offers from Air Macau, Macau Fisherman’s Wharf and the six gaming concessionaires to be on live sale on Chinese tourism platforms Fliggy and Trip.com.

The event venue will be located at Hubin Pedestrian Street, with a giant outdoor promotional LED screen installed and advertisements about the Macao Week in Hangzhou are posted at subway stations in the city.

Local tourism authorities have held a similar event last year in Beijing, as part of efforts to attract visitors to a local tourism market greatly impacted by the Covid-19 pandemic.

In September 2020 a joint initiative between the Macau SAR government, Trip.com Group and Tencent also issued a total of RMB150 million worth in travel coupons to mainland Chinese tourists to use when booking hotels in Macau, with travellers able to use coupons on our app and enjoy up to 50 per cent or RMB500 off when they make hotel reservations in the city.

Still, 2020 ended with 5.9 million visitors – the majority from Mainland China – a far cry from the almost 40 million reported in 2019.

However, as China eased most travel restrictions and lockdown measures as Covid-19 spike came in the first months of this year came under control, the daily visitor arrivals to and departures from Macau were between 44,000 to 56,000 per day during March 8th to 14th, up from 30,000 to 40,000 earlier this year.