Regional feel

Over 80 percent of IGT’s game portfolio at G2E Asia will be Asian-centric International Game Technology, Inc will be showcasing a huge range of products across several categories at G2E Asia. The U.S.-based gaming supplier will feature new market-attuned games, progressive links, blockbuster pop-culture themes and systems solutions. This year, more than 80 percent of the IGT games at G2E Asia have been created with themes, dual languages (Chinese and English) and math models that Asian casinos and players are seeking, the gaming supplier says. Those game designs were developed with the help of extensive player surveys the company conducted in Macau. That is the case of “West Journey Treasure Hunt”, designed specifically for Asian players with high volatility. It is based on the great Chinese classic story “Journey to the West”. The base game features ‘Stacked Wilds’ like the highly successful ‘Golden Goddess’ game from IGT. In addition, a random multiplier appears if three or more reels are covered with the same symbol. Another game designed for the Asian markets, “Four Great Chinese Beauties” is a low denomination game with a Chinese theme. “Pearl Dragon”, an IGT progressive link with an Asian flavour, will also be on display at G2E Asia. And that’s not all. The company will be showcasing its heritage brand – IGT Classics – under which “Great Escapes”, a game that still performs well in Asia, has been redeveloped. Global blockbusters IGT will also bring some of its most successful games worldwide to exhibit in Macau. These include “Godzilla”, a well-recognised Asian theme with powerful game play, “Elvis” and “Ghostbusters”, just to name a few. IGT’s gaming management solutions on display at G2E Asia will cover leading server-based gaming tools offering dynamic ways to communicate with players, and tools to manage the casino floor, promotions and operations. Highlighted products include the Tournament Manager and also the IGT Service Window, which runs on any LCD touch screen machine and takes personalised system messaging to a whole new level. With more than 10 years experience in legalized online and mobile gaming markets, IGT will have expertise on hand to discuss its latest interactive gaming portfolio of slots, poker, sports betting, table games and bingo offerings including “Monopoly: You’re in the Money”, “Cleopatra”, “Da Vinci Diamonds”, “Kitty Glitter” and “Cats”. IGT’s portfolio of games and systems solutions will be available at booth 700.