A prominent figure in advertising says newspapers and magazines that wish to survive have between five and 10 years to find a way to use the Internet effectively, Business Daily reports. The newspaper quotes the chairman of the Association of Advertising Agents in Macau, Keyvin Bi, as saying advertisers will keep using newspapers but will increasingly use new media. “But Macau has many newspapers, and companies use just one or two. Also, free newspapers can get a percentage of the market. New media should increase very quickly. We use WeChat and also Facebook. Companies should have a website and then extend to other new media platforms.”
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