Opinion pollsters accused of being unscientific

A prominent figure in the opinion poll business says the methodology used in most polls in Macau is unscientific, Business Daily reports. The newspaper quotes the president of the Macau Polling Research Association and the Macau representative of the Asian Network for Public Opinion Research, Angus Cheong, as saying in an interview that this shortcoming threatens to give people incorrect perspectives on public opinion. “More and more polls are being conducted by organisations, universities and the government, but people normally just pay attention to the results and seldom pay attention to the methodology and quality of analysis,” Mr Cheong said. “You will mislead policymakers and the general public. The general public will form their opinions based on what they already know.”