Macau (MNA) – Luxury duty free retailer DFS Group inaugurated its ninth annual Masters of Time exhibition on December 9, with the exhibition at T Galleria by DFS in Shoppes at Four Seasons running until February 28, 2018.
With ‘memory’ its main theme, this year’s exhibition showcases more than 450 watches and jewellery from 30 brands, with attendees able to not only view but shop the curated collection.
“We have a team of merchants that really work with the brands. A lot of time we have some customers in mind whom we might think the watch will be suitable for,” the Vice President of Global Merchandising for Luxury Fashion, Watches, Jewellery and Accessories at DFS Group Limited, Matthew Green, told Macau News Agency (MNA).
Mr. Green also told MNA that the MSAR already possessed a well established luxury watch customer base which is increasingly demanding newer and more unique items, with the exibithion including rare editions such as Bulgari’s Diva’s Dream High Jewellery Watch or a Techframe Ferrari 70 Years King Gold Tourbillon Chronograph by Hublot.
“A lot of times we’re just trying to cultivate the collection from an entry collector all the way to looking for something spectacular, first in Asia, limited issue and so forth,” he added.
Most of watches are purchased by DFS representatives in Switzerland at the annual Baselworld watch fair in Basel or directly through smaller manufacturers.
“When we look for the watches, first of these are a customer who likes classical sport watches, which can be a round case, white dial and an aligator strap. It’s also important to address the sports lover – so bracelet watches, classical waterproof. More and more it’s also important to tell our clients we think they are the best of the best. We spend a lot of time in the technical aspects and in what the brand is trying to express,” he added.
Although the watches on display go from entry level to higher cost, Mr. Green emphasises that more than cost DFS looks for the uniqueness of the watch and editions that will satisfy the specific needs of their customers, with the main elements being “price,design,aesthetic and uniqueness”.
“We also have customers we know may not particularly want to buy a watch but want to celebrate the event,” he said.