João Paulo Meneses
Opinion
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OPINION – The most valuable piece
In the days following the announcement of Stanley Ho's death, thousands of pieces on the...
João Paulo Meneses
All Articles
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Special Report – “We would like to attract more ‘greenfield’ investments”
A decade has passed since the first major Chinese investment in a Portuguese company, and...
Special Report – List of businesses
Macau Business | May 2022 | Special Report | China-Portugal investment: All changed 10 years...
Special Report – Ni hao pu tao ya (*)
In 2011 Portugal went bankrupt and the following year had to sell some of its...
Special Report – Glenn McCartney: “[Casinos] don’t have to be excluded in the branding...
He was among the first Macau-based scholars to systematically address the need to rethink Macau's...
Special Report – China–Portugal Investment: All changed 10 years ago
Chinese investment in Portugal has overcome it all: suspicion, scepticism, surprise.
Special Report – Hengqin – synergy and competition
If a hotel room in Hengqin can cost half the price of one in Macau,...
Special Report – Marketing for Identity
Marketing alone is insufficient to change a city’s image. We need to focus more on...
Special Report – A “City of culture”…
All studies agree: tourists already see Macau as a city of culture, largely influenced by...
【特刊】默希濂：“無需將娛樂場排除在品牌化過程之外”
作為第一位提出應系統地對待澳門旅遊形象和連貫性問題的澳門學者，澳門大學工商管理學院副院長默希濂（ Glenn McCartney）在本次採訪中就社交網絡和疫情帶來的新挑戰提出警示
【特刊】橫琴——協同與競爭
若橫琴的酒店房格是澳門的一半，我們將如何面對這個挑戰？
【特刊】認同營銷
單靠營銷不足以改變一座城市的形象。我們需更專注地展現城市令人印象深刻的獨特之處，使之成爲一個與別不同的目的地。
【特刊】文化之都……
所有研究都同意：旅客已經將澳門視為一座文化之城，很大程度上是受到聯合國教科文組織對歷史城區認可的影響。
Special Report – Raising the profile of event tourism
Macau is a city of year-round events. However, Government and destination marketing operators need to...
Special Report – From the “Monte Carlo of the East”…
To combat the sinful image of gambling, a more neutral signature emerged: “East meets West”...
【特刊】提升活動旅遊的形象
澳門是一座全年盛事活動不斷的城市，然而，政府和城市推廣業者需投入更多時間和精力進行宣傳。
【特刊】從“東方蒙地卡羅”……
還是今天，為了逃避博彩的罪惡形象，出現了一個更中性的標註：“東西交匯”；這是一個被打上政治標籤的陳詞濫調。
【特刊】世界旅遊休閒中心，只是重塑品牌？
近十年來，澳門旅遊業不斷嘗試實施世界旅遊休閒中心的設想。儘管已初見成果，但工作尚未完成。
【特刊】轉型中的旅遊感知
不管為品牌化或品牌重塑付出了多少努力，將澳門與博彩以外元素融合起來的想法，仍然是最強大的品牌。然而，這已不再是唯一的設想了。
Special Report – WCTL: mere rebranding?
Macau tourism has been trying to implement the World Centre of Tourism and Leisure (WTCL)...
Special Report – Tourist perception in transition
No matter how many branding and rebranding efforts are made to associate Macau with ideas...
